This week in
3D was a lecture about the importance of Emotive
Design. Throughout the lecture the significance of portraying emotion through
a character was reinforced throughout.
Form Follows
Function??
We have heard
that before right? But what if we considered,
Form Follows
Emotion??
I mean emotion
is a function within us right? As an inanimate or animate object can bring us
joy, it doesn’t have to be much, but we still feel the function of joy.
So it makes
sense to say that Form Follows Emotion.
Designers have moved from
the Bauhaus
creed of form follows one
function to one
where form follows
function.
Grinyer C. 2001
Grinyer
Clive, Smart Design: Products that have changed our lives, Rotovision SA, 2001.
Although in
life we all feel that Attractive things work
better!!
and he
believes that design falls into 3 parts.
1.
Visceral
- The Aesthetics of a design
2.
Behaviour
- The pleasure and effectiveness of use.
3.
Reflective
- Self Image, personal satisfaction.
How do we, as humans relate to products??
There is 3
ways we think about Emotion and the Design in which follows emotion.
- The Appealingness - The social
attitude and positive intention
- Its Praiseworthyness- Its social
standard
- Its Desireability - Fun qualities,
attractiveness
Desmet and
Hekkert (2002) say that there is a 4th way to consider Emotion and the Design.
The fourth being Surprise as it is an element no one really considers.
( Desmet PMA, & Hekkert P, 'The basis of Product Emotions', Delft University of Technology Department of Industrial Design. In: W. Green and P. Jordan (Eds.), Pleasure with Products, beyond usabilty (60-68) 2002)
Ortony et al .
1988 believes that there is 3 main aspects in life in which people focus and
which affects their decisions.
- Events - Activities or experiences
- Agents - Feelings towards active
parties in an event
- Objects - Interest in its
attributes.
(Ortony, A,
Clore, G.L, and Collins, A. The Cognitive Structure of Emotions. Cambridge: Cambridge
University Press, 1988)
Of course
there is a lot more information to get on Emotive Design, but this is just a
basic overview of many peoples opinions and ideas. I enjoyed the lecture as it
opened up more ideas to help expand your ideas.